Announcement

Collapse
No announcement yet.

The Controversy Behind Customising Your Nutella

Collapse
X
Collapse

  • The Controversy Behind Customising Your Nutella

    We are not affiliated to Nutella in any way prior to the writing and posting of this article. All opinions expressed are those of the author. Nutella subsequently responded to this post after it was posted on their Facebook page.


    Nutella in Singapore

    Following in the footsteps of beverage giant Coca-Cola, Nutella, a popular form of chocolate spread and long a staple on the breakfast menu in almost every household, decided to launch its own customisation campaign where customers are able to have their own names printed in place of the original and iconic Nutella logo.

    Nutella officially launched its campaign in Southeast Asia in Singapore within the contours of Bugis+ atrium where customers can get their names printed at a specialised booth from 7 - 13 September 2015. (It cost only $5 during the event.)

    A peek into the event can be found in a video posted on their Facebook page and embedded below:

    After which, you can head over to YourNutella.com to have your customised names printed and delivered through snail mail.

    There are also news of such specialised promotional events at selected, participating supermarkets for fans to get their own labels.

    Nutella Going Nuts?

    However, the worldwide campaign launched by Nutella has attracted its fair share of controvery after it was reported by CBC that Nutella refused to print the name of a six-year-old girl in Toronto on a personalised jar of its ubiquitous hazelnut spread.

    She is called Isis Redbanks, and she was excited about it after her mother came across the promotional event but was later informed by a company representative that they would not print her daughter’s name because Isis is on its list of banned words.

    Sobbing, this was what Redbanks had to say, "It made me a little sad, because my name is really important to me and people go, like, 'Ew, I don't like her name.' The family, as a result, has vowed to boycott the company’s products.

    A similar case occurred in Australia. Is Nutella being too nutty here?



    Other Controversies: Use of Palm Oil & Environmental Concerns

    There have long been concerns over the environmental impact Ferrero, the giant Italian chocolate group that makes Nutella, with its Nutella products selling like hot cakes. The Guardian reported 6 months ago that France’s ecology minister is urging fans to stop consuming the product as it is contributing to deforestation “because it is made with palm oil” where oil palms have replaced trees.

    And the interesting issue is, he’s not alone. As with every other popular product on this planet, there have always exist detractors and a simple Google search with a phrase like “do we need to avoid Nutella” brings up numerous entries why Nutella should be banned etc.

    Allergen Information of Nutella:

    Introduced in 1964 by Italian company Ferrero, the sweetened hazelnut cocoa spread has come a long way. According to Wikipedia, its founder Pietro Ferrero owned a bakery in Alba, Piedmont which was an area known for the production of hazelnuts.

    Unfortunately for people allergic to nuts, this delicious chocolate spread is out of the league for them, but fret not. There have been official answers to these issues by Nutella as addressed on its Australian FAQ page. (You have to check your respective country-specific websites for further clarification.)

    Here are some questions that Nutella answered on its Australian website: http://www.nutella.com.au/faqs/

    What allergens does Nutella contain?

    Nutella contains hazelnut, milk and soy.

    Nutella does not contain egg, wheat or sesame. The nut we use in our Australian factory is hazelnut.

    Do you need to avoid Nutella if you have a nut allergy?

    If you have an allergy to hazelnuts, you need to avoid Nutella as it is made with hazelnuts. If you have another type of nut allergy, you only need to avoid Nutella if you have been advised to do so by your doctor or other health professional.



    Does Nutella have preservatives and artificial colours?

    No. Nutella is free of preservatives and artificial colours.

    For the ones looking to see whether Nutella is healthier than peanut butter spreads or jam, or whether it makes a decent breakfast with slices of toast and low-fat milk, check out this article by FoodWatch Australia.

    People allergic to nuts can check out Yummly’s collection of recipes titled Chocolate Spread without Nuts recipes.

    The Immense Popularity of Nutella

    Other than being a breakfast staple where online sources quote that one jar of Nutella is sold every 2.5 seconds, the huge popularity of Nutella can be seen in its use as an ingredient in the baking of donuts, breads and buns. GoodFood Australia writes about the Nutella Frenzy in Australia.

    There’s even a day dedicated to Nutella which is called World Nutella Day which was created, according to Nutella’s official website, by Sara Rosso, an Italo-American blogger and Nutella® lover, who decided to dedicate one day of the year to her favourite spread: so, on February 5th 2007, all Nutella® lovers were called to unite.

    Once again, Nutella is not without controversy after TIME magazine reported in 2013 that “World Nutella Day” is to “cease and desist” by its manufacturer Ferrero.

    It’s so popular, well-known and protected that a French court told a family that they cannot name their child Nutella according to The Metro UK. Brand name protection, infringement of legal naming rights or pure nuttiness on naming your child after a favourite breakfast staple? We can’t identify which emerges as the main issue.
      Posting comments is disabled.

    Categories

    Collapse

    Article Tags

    Collapse

    Latest Articles

    Collapse

    • 3 Puff Recipes to Try Out this National Day
      admin1
      This article is part of our Baking Recipes series where we previously published articles on the 10 Easy Bread Recipes to Follow and Bake, 10 Easy Simple Fruit Shortcakes & Pudding Recipes, and 9 Simple Cakes & Pies that you can start baking today. ...
      06-08-2017, 01:52 AM
    • 5 Classic Pastry Recipes that you have to know as a Baker
      admin1

      As an aspiring baker, pastry is a delicate topic. We have listed below 5 classic pastry recipes to try out. Note that a small amount of baking powder will make pastry lighter, more tender and more digestible.

      This article is part of our Baking Recipes series where we bring to you new and updated recipes to try out!
      ...
      06-06-2017, 01:07 AM
    • Battle of the Singaporean YouTubers: Who did it better in advertising fast food?
      admin1
      It seems that global fast-food giants have employed the services of popular local YouTubers in their bid to engage the eyeballs of the local population....
      06-06-2017, 12:51 AM
    • Bakery Review: Duke Bakery
      admin1
      You may have noticed recently that a classy, small bakery is slowly making headways into the already saturated baking goods market, long dominated by established local company Breadtalk....
      06-06-2017, 12:36 AM
    • Bakery Review: BreadTalk
      admin1
      BreadTalk is a local company founded by Dr George Quek, who is the Chairman, and Deputy Chairman Katherine Lee, and has since successfully expanded to regional markets such as Indonesia, Philippines and most importantly, the huge and profitable China market....
      04-06-2017, 11:11 PM
    • Bakery Review: Provence Bakery
      admin1
      Previously, we wrote reviews about bakeries in Singapore, such as Duke Bakery and homegrown bakery, BreadTalk. As part of this series of articles, we are doing another review on Japanese bakery, Provence....
      04-06-2017, 10:10 PM
    Working...
    X