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Bakery Review: Duke Bakery

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  • Bakery Review: Duke Bakery

    You may have noticed recently that a classy, small bakery is slowly making headways into the already saturated baking goods market, long dominated by established local company Breadtalk.



    Duke Bakery claims on their website that they use only “the finest quality ingredients from Europe”, but utilises a combination of “Japanese, European and Taiwanese styles of bread making to create an impressive line up of artisan breads”.

    In short, Duke Bakery originated from Taiwan and is gaining popularity here.

    The first outlet in Singapore opened its doors on 27 October 2013 to “rousing response”, and it recently opened its newest store at International Plaza in late November 2015.

    Duke Bakery has since opened stores within the business district of Singapore, at United Square, Citylink, Suntec City and at popular shopping districts such as 313 Somerset and Clarke Quay’s Liang Court. (A detailed list of their stores and opening hours can be found below.)

    What’s Different

    1. Addition of Variety

    Here is a list of the assortment of breads that they sell at their stores, taken from their Facebook Page and credits to both Duke Bakery and SpringTomorrow.com. This certainly gives Singaporeans a plethora of choices when it comes to choices of a quick breakfast or snacks.

    2. Introduction of New Flavours

    Duke Bakery is also constantly innovating within the competitive market with new flavours introduced occasionally where they usually announce via their Facebook page.

    What surprises us, which we learnt from the SpringTomorrow review, was how their variety of breads are sold at different timings due to “fermentation and proofing” issues, and their breads are probably delivered to their stores from a central location. Unlike Breadtalk which makes their breads on-site, Duke Bakery stores do not have an adjacent kitchen.



    Image source: http://dukebakery.sg/

    The Cons

    Their breads are more expensive than what other bakeries are offering - certainly in the premium range. Duke Bakery employs such a strategy and realised that locals were initially unreceptive to their products, which resorted to them offering free samples for potential customers to buy.

    Of course, we have seen countless people walk in for the free samples, but they have been effective, especially when a horseshoe-shaped chocolate-flavoured bread cost slightly more than $7, with the average price around $4-5 by our estimates.

    There also have been an inconsistency of service standards as can be seen in reviews left by users on HungryGoWhere.

    What We Loved:

    If there is one thing that we absolutely adored despite the above minor flaws, it is how they list every ingredient in their breads, a boon for not only the health-conscious but also the ones who have food allergies or preferences.

    Some breads do have eggs and nuts (Walnuts seem to be a popular ingredient in their breads), so do watch out for those if you’re allergic to them!

    The Bakerro Team only knows one other bakery (Providence) which informs customers of the ingredients present in their bread.

    Other bakeries, such as BreadTalk, should seriously consider implementing this, especially with the trends of consumers being more health-conscious and starting to seriously look at what they’re consuming.

    If you do have a bakery, cafe or restaurant that also has a system of declaring their food ingredients, do let us know in the forum page under the Eggless // Gluten-free Baking section.

    What you should try: The chocolate-flavoured breads/buns, Hades, Chocolate Cream Cheese





    Image source: http://dukebakery.sg/

    Duke Bakery Membership

    We heard of the membership card that seems exclusive, which turned out to be true as the following description was written on their website:

    A Duke Bakery Privilege membership card rewards you with a 10% discount every time you purchase your favourite breads. We hope this will allow you to choose and savour your breads with more ease and leisure. With our Duke Bakery Privilege membership card, you can enjoy the tastes of our new creation and experience new foodscapes every day.

    Our lifetime membership card will be given away during special promotions, events, outlet openings and Facebook giveaways (terms and conditions apply). Like Duke Bakery on Facebook to receive the latest updates and promotions.

    Terms & Conditions
    • The Duke Bakery membership card entitles you to enjoy a 10% discount on all full price products.
    • The Duke Bakery membership card is valid for use in all Duke Bakery outlets in Singapore.
    • The 10% discount may not be used in conjunction with any other Duke Bakery promotions.
    • The Duke Membership card must be presented at time of purchase.
    • Duke Bakery reserves the right to amend the terms and conditions without prior notice.
    However, from a recent Facebook post, the membership card is now available for $20 lifetime membership and be rewarded with a $10 voucher!

    A list of their stores and opening hours:

    Duke Bakery United Square
    United Square #01-02/03
    101 Thomson Road
    Singapore 307591
    Opening Hours:
    10am-10pm Daily(or while stocks last)
    Tel: 62522955


    Duke Bakery Suntec City
    (Tower 3 – Taxi Stand)
    Suntec City Mall #01-604/605
    3 Temasek Boulevard
    Singapore 038983
    Opening Hours:
    Mon-Fri: 8am-9pm (or while stocks last)
    Sat-Sun: 11am-9pm (or while stocks last)
    Tel: 63369637

    Duke Bakery Liang Court
    Liang Court B1-26
    177 River Valley Road
    Singapore 179030
    Opening Hours:
    10am-9.30pm Daily(or while stocks last)
    Tel: 63374733

    Duke Bakery CityLink
    CityLink Mall B1-65
    1 Raffles Link, CityLink Mall
    Singapore 039393
    Opening Hours:
    9am-9.30pm Daily(or while stocks last)
    Tel: 68849192

    Duke Bakery Thomson Plaza
    Thomson Plaza #01-59
    Singapore 574408
    Opening Hours:
    10am-10pm Daily(or while stocks last)
    Tel: 64590228

    Duke Bakery Anchorpoint
    Anchorpoint #B1-10
    370 Alexandra Road
    Singapore 159953
    Opening Hours:
    10am-10pm Daily(or while stocks last)
    Tel: 64796978

    Duke Bakery Paya Lebar Square
    Paya Lebar Square #B1-28
    60 Paya Lebar Rd
    Singapore 409051
    Opening Hours:
    10am-10pm Daily(or while stocks last)
    Tel: 67021418

    Duke Bakery Bedok Point
    Bedok Point #01-08
    799 New Upper Changi Road
    Singapore 467351
    Opening Hours:
    10am-10pm Daily(or while stocks last)
    Tel: 62426738

    Duke Bakery myVillage Serangoon Garden
    1 Maju Avenue B1-K3/K4
    Singapore 556679
    Opening Hours:
    9am-10pm Daily(or while stocks last)
    Tel: 65091571

    Duke Bakery Toa Payoh
    Blk 190 Lorong 6 Toa Payoh #01-562
    Singapore 310190
    Opening Hours:
    9am-10pm Daily(or while stocks last)
    Tel: 62580019

    Duke Bakery 313@Somerset
    313@Somerset #B3-23
    313 Orchard Road
    Singapore 238895
    Opening Hours:
    10am-9.30pm Daily(or while stocks last)
    Tel: 65095805

    Duke Bakery International Plaza
    10 Anson road 01-09
    international plaza
    Singapore 079903
    Opening Hours:
    10am-10pm Daily(or while stocks last)
    Tel:62211019
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